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Dos:
Identify your website’s bad & good links
Remove and disavow bad backlinks
Blog about your user’s questions and problems
Be a contributor on reputable sites in your industry
Do keywords research and create a keyword database
Optimize your meta data and content
Create quality content on a regular basis
Create a powerful internal linking system
Encourage readers to link to your website
Monitor your SEO progress and the incoming links
Don'ts:
Don’t build cheap links.
Don’t ever, ever pay for inbound links.
Don’t use exact-match anchor text.
Don’t publish low quality, scraped, or stolen content.
Do publish awesome content that’s helpful to user
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