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Good marketing can help you sell even a bad product. Do you agree with this statement?

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Question ajoutée par Salam Assi , Customer Service Officer , Etihad Bank
Date de publication: 2018/01/16
Mauree Celi
par Mauree Celi , Editorial , PowerUp Magazine

If a good marketer sincerely believes in the product/service they are marketing, even the worst product can be proven as the best. It's all about faith in what you are promoting!

Christine Ndunge Wesonga
par Christine Ndunge Wesonga , Management Trainee , Career Point Solutions

Yes i agree, This is because consumers always buy the brand and when a commodity is well branded and well marketed it tends to lure more clients despite the quality of the product

Maureen Namuleme
par Maureen Namuleme , Programme and administrative , Insurance company

Yes i agree. Most people buy things not because they need them but because they have been persuaded to buy them. I good marketeer will make you borrow money to buy some thing that you don't need at a specific point of time.

abraham marin marin
par abraham marin marin , WHEREHOUSE ASSISTANT , QA

Yes , a good marketing can sell a bad product , just like leonardo´s Dicaprio movie (The wolf of wall street) . You can sell everything to anyone , you just need a good marketing . You can start your own marketing 2.0 with instagram , facebook  twitter and others apps to reach more people 

Alexander Marquez
par Alexander Marquez , Sales Associate , Adidas Outlet Subic

YES i agree with that, good marketing can make a bad product into a nice a good product, it is how we communicate in our customers in other words sales talking.

 

Roselle Lustre
par Roselle Lustre , Personal Assistant , AlFanar Restaurant & café

NO. Though the role of a marketer is to sell the product and it is a MUST by the company. But for me I strongly disagree on that because a good sales person must sell the product not just because of the good and sweet words but must be because you are confident for customer’s satisfaction. Yes. You sell the bad product but how about the reputation of your company, how about those complaints and how about the return customers? Of course all of this would be nothing and would cause problem to the company. As a marketer you must be aware of good customer service and customer’s satisfaction without lying.

Yes it does. But this is just once and leads greater loss to the company as it loses the credibility to be believed.

Ibrahim Hassawi
par Ibrahim Hassawi , Senior Consultant , I&H Marketing BEIRUT

well when questions are in general and not in a specific form usually answers should be taken in several aspects, in my opinion even excellent marketing can not save a bad product , low quality product while sometimes we face great products with acceptable marketing even cannot be saved example: NOKIA, SONY, MOTOROLA they invested in big marketing and did not succeed to increase market shares, on the other hand good products like SAMSUNG, APPLE, HUAWAI, LENOVO with good marketing but succeeded to increase there market shares

usually products are divided in4 forms:

- Convinience products (frequently bought products, like supermarket) does not need special effort in marketing

- Shopping products (where consumer needs to compare)

- Speciality products (like brand names, with special specs and services yes marketing is a must)

- unsought products (products that are needed immediatly where ususally customer does not know well about them yes they need additional advertisment, push sales, marketing effort.

Maybe we should ask about marketing for low quality products?

markets are in need of all types of products even low quality ones, because marketing is a costly procedure not all products can afford marketing spending. ads, special sales programs usually brands and similar companies invest in marketing, low quality products and bad products in my opinion fall into the trading canal where you make commercial hits with minimum profitability in order to win quick money and not for long term continuity (usually cannot afford marketing spending).

thank you.

Utilisateur supprimé
par Utilisateur supprimé

NO. Having a great marketing skills itself is a talent, and using your talent to ruin someone else's experience isn't going to help in long run. Everyone is smart enough in todays world to judge if something is good for them or not. So promoting a bad product is just going to hamper your image in people's eyes.

ALAMGEER HUSSAIN HASHMI
par ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

Yes!Good marketing backed with good sales acumen makes the product get the niche of the customer.It doesn't stay for long and tends to acquire brief market life unless you augment it's quality and make it conducive and tailor it's standards as per customer requirement.

Mohamed Fawzi Mohamed
par Mohamed Fawzi Mohamed , Marketing and Personnel Development Officer , Arabian Rocks Industry Co.

Certainly, good marketing can sell the product even if it is of good quality but this will cause the loss of customer confidence which leads to great losses for the company. This does not prevent the company marketing the product of low quality but I recommend that the marketing process is very honest in clarifying the disadvantages and advantages Product to win customer trust

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