How to use testimonials to boost business?

Kindly check the below link

 

https://www.orbitmedia.com/blog/how-to-write-testimonials-examples/

As a business owner, it’s important to choose the most relevant testimonials to feature on your website and in your marketing materials. To start, ensure that the testimonials you select are written by members of your target audience. For example, if your women’s clothing store targets hip millennials, you don’t want to include too many testimonials from women in their 40s and 50s. The theory is that people respond better to customers to whom they can relate. Hence, the goal is to show your customers that their peers are happy with your products and services, and they will likely be pleased as well

Now a days Social Media is talk of the town. Therefore highlight your testimonials through this media which will immensely boost your business in the industry.