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loads of marketing tools exist to generate business on line, marketing experts have to pick the right tool for their job.
well at first let us discuss digital marketing for small businesses (as for bigger its more complicated and require additional tactics):
1- use info graphics to explain your competitive advantages plus it is easy to share later
2- use bing search engine as they appear also in yahoo, ads there are cheaper than other engines and ROI wise are better
3- if you are looking to substitute TV & Radio ads use streaming services like Pandora it has good impressions especially for specific demographics
4- use Google ads as they are competitive on keywords search
4- if you are into the B2B business linked in is the answer you will have access to vertical market companies and directly through to decision makers, plus the face-book and twitter
5- use marketing automation software that will allow companies to buy and sell through you, you will convert prospects to customers and customers to delighted customers however this has some consequences if you buy lists of emails instead of generating inbound leads so if you are looking for long term relationships with your customers its better not to use artificial chemicals.
6- you can setup an e-commerce if you have to offer something on-line where people have to say yes like: seminars, webinars, appointments, consultations, e book downloads etc...
7- App development only if you have any specific purpose only
8- no discussion about it you should have your own procedures to analyze and track your digital marketing performance to every single details about all listed above tools and how they were translated into sales, deals, return on investment and also for your next campaign
as for bigger companies approach needs other big tactics.
thank you.
The best digital marketing tools are the social means
In my opinion, now a days Social Media
social media is the best tool.
social media, who do not want to be social. best and easy way to contact customer globally
Social Media probably the best tool so far in reaching clients/customers/prospects. You can raise awareness by promoting products, brands or ideas by sharing it online thru various social platforms like Facebook, Instagram, Pinterest, Tweeter, etc.
Actualy i think Mobile because it's used by a lot of people.