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Back on October 23, 2000 Google GOOG +0.47% changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue off of its advertising program. Today, we know this as Google AdWords. And, it’s become a vital part of many successful online businesses.
If you’re unfamiliar with AdWords, it’s simply a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service.
1- AdWords is Measurable and Flexible
2. Faster
3-More Engaging
Google Adwards helps you in in following ways
1) Search Engine optimization.
2) Site Visit by users
3) Conversion ratio
4) Sales optimization
5) income optimization
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.[2]
Google is the main advertising source of income Alriisie product.
AdWords provides pay-per-click (CPC) advertising and cost-per-thousand impressions (CPM) and is used in ad campaigns, site-targeted ads for logo, text.
Adwords includes a local, regional and international distribution of ads. Google Short Text Ads, consisting of 25 characters for the title and two additional lines for 35 characters each.
It is a marketing service offered by Google. Very good platform for advertisements for business now-a-days; better than any other channels, reaching the end-user directly whether they like it or not..
First what is google Adwords: well it is an advertising service offered and developed by google long time ago to help businesses to advertise through google's search engine and other partner websites.
in regards to your second question, even though it's very hard to discuss all the benefits(within a comment) but in short and simple answer.
Google adwords will allow you control your budget ,target the right audience by variety of options ,Retarget ,outrank organic competition on serp and even if you are already ranking through organic results, will adwords can help you to acquire more real estate.
All of that can help your overall marketing campaign goal if done right, allowing your business to gain more ROI which is an essential key for any successful campaign.
Please see the following url: https://econsultancy.com/blog/65682-what-is-google-adwords-and-how-does-it-work
This will help you understand how google adwords works.
You may think, after reading, How can I achieve this? Get back to me. I'm here to help you.
Google AdWords was developed by Google as an online advertising service, where companies/brands can pay to display their advertisements in all forms within the Google ad network to online users.
As for its effectiveness:
With AdWords a company can target potential customers who have an interest in its product or service, and will only pay when someone clicks on the ad. If used correctly, this advertising platform will increase the number of leads and provide measurable ROI. In my opinion it is one of the most effective digital marketing tools present today as it the most controllable when it comes to advertising costs. It is also the platform all industries are focusing on and not being in that loop is a huge downside to any business.
