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What is the difference between search engine optimization and search engine marketing?

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Question ajoutée par Salma Eid , Dietitian/Nutritionist , Muscle Power Sports, Nutrition Centre
Date de publication: 2018/02/07
Ahmed Mostafa
par Ahmed Mostafa , Digital Marketing Manager , Digital Gate

search engine optimization (SEO)

Your website will appear in the organic search results "Free"

search engine marketing (SEM)

Your website will appear in the paid Ads area "not free"

Fouad Abd  Mohammed
par Fouad Abd Mohammed , Electrical Engineering Designer , Al- Aswar Trading Group Company

Search Engine Marketing is how the advertisers get their advertising (message) in front of the user who are searching online. Actually, SEM is paid search results and it requires search engine managements tools for example AdWords , and Double Click. You pay for every time your advertising appears on the search engine results and get clicked by the user . You may pay using CPC , vCPM, CPA and others based on your goals. 

While the search engine optimization is the required change and improvement on the website so it ranks higher in the organic search ( not paid search). These improvements are made by the webmaster on the actual website such as improve the webpage content, decrease the load time,etc. i.e when you need SEO  you don't pay to the search engine to increase your website rank, you only need improvements. 

Mohammed Swalih nasser
par Mohammed Swalih nasser , Digital Marketing Specialist , Altair Advertising

Search Engine Optimization [SEO] is a process of optimizing your website inorder to get Free traffic-which is Organic or natural from search engines. This is a long term but efficient way of promoting your website and increasing your traffic.

 

Search Engine Marketing [SEM] is one of the Online Marketing types which is used to gain traffic using paid and Unpaid Efforts. SEO can be said as a part of SEM. SEM involves everything related to the search marketing. This can be Pay Per Click, Online AD's and so on

sahil vaid
par sahil vaid , technical support engineer , Connect broadband

Search engine optimization is free service for promoting the websites or blog by organic traffic Search engine marketing is paid service for promoting the websites by google adwords

varun vyas
par varun vyas , Chief digital Officer , Ace logic Business Solutions

 

SEO is Technique to get Organic visits to your website or business and SEM is overall process which consists SEO , PPC , Display etc technique which attract paid and organic overall traffic to make a broader digital marketing presence for your website or business.

MUHAMMAD Nasir Aziz
par MUHAMMAD Nasir Aziz , Sales Promoter , Vivo Moobile Phone

Both are used for the same purpose to increase traffic/audience/visitor on your website. Both SEO & SEM help you to rank higher in the Google search results and help you to come on the top of the Google page. Different techniques and strategies are used in SEO. Two types of SEO are white hat seo and black hat seo. Black hat seo is not recommended technique in SEO. SEM is marketing through paid advertisements and link building on social media sites like facebook, Google plus, twitter etc.

Subin P Vasu
par Subin P Vasu , Google AdWords API Developer, Google AdWords Manager, PHP Developer , Freelance

Search engine optimization SEO :  We are making something from the scracth to fill the first result of a search qurey, which is well suits our motto. this is an organic process, there is no control over it, however some

 

Search engine marketing SEM : We are paying for the first place of the search result for the same query, which suits our motto. we have the full control over it.

Anass Otuom
par Anass Otuom , مدرس ومحكم اكاديمي وباحث ومدرب معتمد ابحث عن عمل , عمل حر

 

SEM – an online marketing strategy that involves getting traffic, paid and unpaid, from the search engines

According to Wikipedia, SEM is “a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.”

SEO – a means of optimizing your website so that you get organic (free) traffic from the search engines

SEO , meaning that : optimiz website for search engine 

SEM meaning : paid traffic ( such as google adwords)

 

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