What are good marketing strategies for a small business?

Marhaba Dana,

This question is so broad, and leaves so many variables unexplained, it may be impossible to answer in any detail. However, some basic principles will apply regardless.

For a small business it is essential that any and all marketing strategies flow out of you business plan. Your business plan should identify (among other things) three key aspects of your business:

1. What is your product?

2. What is your target market? (This will strongly influence the channels you use)

3. What is your competitive advantage? (Better product/service, cheaper product/service, more convenient product/service)

Any marketing strategy should fit seamlessly with the answers to these three questions, and should be primarily shaped by them. Keep measuring any new marketing ideas, campaigns, gimmick or channels against these three fundamentals from your business plan.

Finally there is the fourth consideration. What is your marketing budget, or what is left of your marketing budget.