Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What is difference between Bounce rate & exit rate?

user-image
Question ajoutée par Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Date de publication: 2013/10/22
Amarjeet Sharma
par Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

Bounce Rate :

Your Bounce Rate is the percentage of people who leave after viewing a single page. A high bounce rate is not a good thing–for whatever reason, people aren’t finding what they’re looking for so they leave almost immediately.

Exit Rate :

Your Exit Rate is the percentage of people who leave after viewing any particular page. Your exit rate lets you know the last page that users view before they move on. A very high exit rate on a specific page can be a red flag if it is not at the end of the conversion funnel.

Imran Sadique Kothwal Shaik
par Imran Sadique Kothwal Shaik , SENIOR SOFTWARE TEST ENGINEER , ISTQB CERTFIED TESTER

Exit rate for a particular page is the percentage of visitors last in that session based on the number of visits for that page and bounce rate is the percentage where a visit is made to that particular page but did not  access to any other page from there. 

Rishad Alavi | Decision Support and Analysis |
par Rishad Alavi | Decision Support and Analysis | , Analyst - Decision Support , Etisalat

Bounce rate is typical visitors who landed on your site and left without any action. If you have high bounce rate, it can be interpreted as the content on the site or the design is not relavant to the keyword/intent/referance material through which they came here. However, Content sites, like blogs and magazines would have high bounce rate, not because they are not relavant, but most of the time, visitors read the content that they land on and leave the site without further clicking or actions. Technically, this is also counted as a bounce. Now you can set up event and other desription to avoice such situations in Google Analytics or other web analytical solutions..Exit rate baically shown rate of visitors exited for each page.. A very high exit rate on a specific page can be a red flag if it is not at the end of the conversion funnel.

More Questions Like This