Is it important to create a communication bridge with the customer before opening a sales call?

that is what marketing is all about,a communication bridge.and it surely comes befor sales

Hussain As Salam Aleikum,

Surely the communication bridge is a main part of sales and a call of sales. The perfect sales organization always create a bridge through potential customers. If you think you start for a new product it will be more important than usual. i.e. launch plan is a part of communication bridge. Without communication the products can not be sold effectively unless you were not Coca Cola even they create different communications bridge every days.