Are Facebook and Twitter the best tools for social media marketing? Why?

Hi Dana,

All the social media channels are the best tools to advertise your product, but you need to think first of all for what I need to use these social media channels...! 

The reason in every social media channel having different target users, who're using Twitter differently users on Facebook. in that case, you need to know how to push the ads or how to use it in every channel.

Regards

Said El-Ali

It depend on :

1- content

2- target audiences 

so in some products your end user existing on FaceBook so it will be your favourite tools

other products your audiences are in Twitter so twitter will be the selected tools 

Facebook & Twitter are very common used tools for social-media marketing and they are one of the best ones out there. 

Social-Media apps like Facebook & Twitter allow the companies to interact and communicate more with its target audience and customers more than anything else and this what makes them unique. They can get a more deep insight into what their audience thinks and says.

Facebook & Twitter are social media platforms that are consistenly being used by the majority, therefore the sharing of content/posts/materials that occurs on these platforms reaches out to even a larger audience of people and that again makes them unique as a marketing tool.

Why are social networks important for content marketing?

You spend hours researching, writing, editing and publishing this great piece of content, but do you get the best results for your hard work? Social networks and content marketing go hand in hand, like tea and cookies, and one does not work without the other.

In this article, I will explain why social networks are important in content marketing, and give you 5 tips to maximize your results.

1. Listen and monitor feelings

Ask yourself this question: Is it better to write about something that interests you or something that interests your target audience?

I think we all know the answer. Let's put it into practice.

Every minute on Facebook, 510 comments are published, and 293,000 statuses are updated, but what are they talking about? Listening to social media is the key to creating good content, because it allows you to take the pulse of your target market and the perception of your brand by the public. Once you know what everyone is talking about, you can incorporate it into your content plan.

2. Push social sharing

You have the right catchy title, good content, and share buttons on social networks. But you can do so much more to encourage your users to share your content. Here are 2 ways to increase shares:

1. The look, it counts. Include visuals, infographics, and typography in your content. Research shows that colored visuals increase people's propensity to share content by 80%.

2. Check what your blog looks like on mobile. More than 50% of web traffic is now mobile and 78% of people use Twitter on mobile ... do the math!

3. Ask people to share your content! Ask to tweet your content can increase shares by 51%

3. Create a social calendar for your content

The content of your blog, and content from the curation of your partners and influencers must find the right place on your social networks. If you copy and paste the same link on all networks, stop right now!

Knowing the identity of each network and understanding how your content fits in is a key part of your social strategy and content. For example, for my larger brands, I share B2B corporate information on LinkedIn, competitions and B2C events on Facebook, and industry news on Twitter.

Using a content calendar can really help you master the sharing of your content and ensure that each content is maximized in value. Use your Agorapulse publishing calendar to schedule the content of each of your social networks. You will be able to see at once where each content has been shared, and you will be able to reprogram it several times during the month if it is still valid.

4. Get in touch with influencers

Connecting with the right influencers on social networks can really make a difference in your marketing efforts. Influencer approval can positively impact your SEO, increase customer retention and bring in up to $ 6.50 for every $ 1 spent ... much more than traditional advertising methods.

Something as small as a retweet by an influencer who has 100,000 followers can give your content a huge boost, because it will be potentially seen by hundreds of thousands more people than usual. Use a tool such as Klout and connect with influencers in your industry.

5. Bet your money on content

Even though there are many free ways to promote your content on social networks, a proven way to increase its effectiveness is paid promotion. With the content sponsorship options available on LinkedIn, Twitter, and Facebook, you can choose the best audience for your content. Do not overdo it with the highlight button, however ... remember these few points before catching your credit card:

1. Sponsor only your best content. Once or twice a week and not necessarily every day.

2. Take your time to create the perfect title, meta-descriptions and images in WordPress since these elements will be visible on social networks

3. Carefully choose targeting options, such as age, gender, location - to match with your subject

4. If you spend money on social networks, always add a call to action. For example, "sign up", "download" or "buy now. "

5. Be sure to monitor the results of your paid posts paying close attention to click-through rates and conversions

Yes!

Yes, they are.

I would add Instagram to the list too.

The reason is that of the reach it can give our ad. Giving us the option to select the type of people we want to see our promotions, based on Gender, Area, Age group, likes, habits, liking patterns, kinds of promotions they have viewed, kinds of promotions they have clicked, the pages they like, the groups they follow, and more... This helps us fine tune our audience to maximize the possibility of getting a new client or customer based on our needs.

That's dependable on the location/area you are in and the type of products and services you provide. for instance If your media marketing plan focuses mainly on images of the products you promote then you can't exclude Instagram. 

overall, deciding the best social media to use for marketing is based on the popularity of the platform in your region and the amount of interaction and visibility you get from it 

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Marketing through networks and social networking sitesIs the use of social media sites such as Facebook, Twitter, YouTube and LinkedIn for your service or your business, and any kind of business activities in your field in order to reach carefully defined marketing objectivesLike:1. Reach a new segment of customers and expand your customer base2 - the possibility of direct communication with them3. Marketing for your Branding brand4. Increase the number of visitors to your company's website - To achieve these goals, a marketing strategy should be developed based on several key points such as:1 - Prepare a comprehensive and successful marketing plan for your field and analyze the market situation that targets your companyWhere many limited companies have been able to compete better with large companies through- Develop a clear and targeted marketing plan for marketing on social networks- Develop a specific marketing strategy over time- Study the behavior of your target customers well and know the social network that you can find them on a continuous basis- Study your competitors well and know how popular they are on social networks.2 - provide accurate statistical study on the nature of the market and the behavior of users3 - Marketing through social networks such as- FB- Twitter- The YouTubeGoogle Plus- LinkedIn- Instagram4 - marketing through advertisements on social networking sites5. Marketing through e-mail marketingYou can achieve all these marketing goals at the lowest possible cost

It depends on your audience. Twitter is far more targeted than Facebook. So if you're looking to target a very specific audience and are looking for high engagement, Twitter and Reddit are what you're looking to use. On the other hand, if you're looking to target a broader audience, and are not looking for high engagement, Facebook and Instagram are what you're looking to use instead.

Yes absolutely, Facebook and Twitter presence not only increases the sale, It is a trusted platform for Brand recognition for those SME's who have limited budget for Marketing and communication. It is used widely by Multinational company's and conglomerates. You can reach millions through Facebook banner and video ads with a click of the button. Since gadgets like smartphones and tabs in finger tips your ads and post is visible right away in seconds instead of waiting for the next day newspaper and spare time in front of TV. In Nutshell Facebook and twitter is fast and reliable for social media marketing.