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An amicable talk is pretty necessary with the competitor,the idea of it being to make it crystal clear that what they did is not good business practice.Business ethics dictate that business should be conducted in a fair way,it shouldn't prejudice the other players and falsing information is unethical.
attacking another supplier just because he wrongly attacked annd provided false information is wrong,wate of valuable time and energy.
engaging in such acts shifts our focus from marketing and sales into bullying,and are certaqinly not in that business.
keeping a professional approache will advance our plans ,and gain customerds respect and trust.
concentrate on the facts,educate your customer about your product,give him success stories and refrences.
This is an advantageous situation for you and will clear decks for you and your product If your product scores over the competitor in specs,features or pricing then it needs to be demonstrated and need be through audio visual manner,visiual aids or product inserts of your product and the competitor's product in clear and lucid manner then the customer will be answered and doubt's will be cleared for present and future and you will earn patronage of the customer for times to come.Moreover this will also make customer to have suspicion and doubt over the competitor and it will take lot of effort to competitor to restore credibility remove doubt from customers mind.
Dealing with misconception or Skepticism is far far easy ot correct as you have prooofs to correct it in the customers mind. Abusing competitors is a useless for you. We have to show the proofs to clarify the wrong info. given by the competitors and then let the customer do the rest with the competitors :)
hmmmm very good quition answer is yes you have to clear all wrong information but menner way.. b couse a good manager dont use abouse language..
you need to consider2 things
1- your karma as organization you can't abuse anyone or any organization and you still know that there is a competitor is talking bad and plan a strategy to counter attack that but without making a new conflict.2- clear the missunderstanding with a way make the client talk good about you later on.
I would prefer to clarify the PFB's of my product and gain the confidence of my customer and prefer not to abuse my competitor and show live to the customer the real difference between us and them..
Zamir
Yes,
We should clear it without abusing the competitor. And if possible demonstrate the features to the customer which our competitor had informed wrong. This will help you to get confidence of the customer, customer will be more positive about your products and better chance for your to convert in to the order.
Why to hide behin the curtain? Its sales representative responisibility to bring out the facts and let the customer know about it. I firmly beleive that to brand your product in the market its very essential to make the customer aware, one cant just sit back and think that customer will come to know about it so its very imperative to make the customer aware about it.
I will prove our product through our company product added advantage strategy implimentation. The same time I will not abuse the competitor ,but will talk about the competative product weakness.
Ethically, without abusing the competitor
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