What are the biggest challenges businesses are facing with social media marketing?

Marketing on social media just creates awareness that your business exists but hardly results to a sale.Because of the amount of traffic on social channels, your posts can be suppressed, deprioritized, or simply fail to gain traction during a test push by the channel.

Most businesses are non existent and have no tracing route, tend to exploit at least once, at every corner of the world, still living...

I advise people not to go for online shopping, because non of the advertised are same as delivered....

this much is what i can say for now...

Customers are more mature and price sensitive.    They do not have enough time and want more satisfaction with products and services.    They notice increasing differences in product among suppliers.    Are less concerned about the brand of manufacturers and are more receptive to vendor brands. And general products.    They have high expectations about the service.    They have a paradoxical loyalty to suppliers.Then I asked them about the quality of their marketing tools and they said to me:    Their products do not differ significantly from the products of their competitors.    They sacrifice a lot of services and other costs to get the sale.    Their prices are compatible with the prices of their competitors.    Advertising is becoming more expensive and less effective.    They spend too much on sales promotion.    The cost of sales teams continues to rise.    How can we identify and choose the right market segment (s) to serve?    How can we differentiate between our offers and the offers of our competitors?    How should we respond to customers who press us to offer a lower price?    How can we compete with competitors whose production cost is lower and their price is lower locally or globally?    To what extent do we design our exhibits according to the requirements of each customer?    What are the main ways of developing our business?    How can we make stronger brands?    How can we reduce the cost of a customer's order?    How can we keep customer loyalty for a long time?    How to know which customers are more important    How can we measure the return on advertising, sales promotion, and public relations?    How can we increase the productivity of sales teams?    How can we create multiple channels and deal with the resulting differences in channels?    How do we make other company departments more customer oriented?All of this means that companies face weighty challenges when trying to improve their market performance. I have asked marketing managers to write down a list of key questions they face when developing new marketing strategies and tactics.Of course, marketing issues will vary between companies in terms of importance. Every sector in business wrestles with different forces. Manufacturers of goods with commercial relations have their own interests:    Marginal profit margins    High sales and promotion costs    Increased retail strength and declining selling price    Competition of signs of commercial stores and general products    Increase individual client segment attacks.Retailers in stores (warehouses) have their concerns:    Declining profit margins    Group Killers   Competition in the sale of catalogs, mail orders and other forms of shopping outside the shops and warehouses.As for the industrial companies, they differ greatly in terms of characteristics and factors of success and the role played by their marketing management.

Thanks for invitation,

The biggest challenges are:

1- The Society culture.

2- The communication environment in the market.

3- Misdirection to potential clients.

4- Competitors.

thanks for your invitation:

1- lacke of knowledge of social media

2- wrong decisions of targeted people

3- Compitition

Targeting the right platorm and  audience-when creating your social media marketing strategy you need to know your target audience,the social media they are mostly activeon,the times they are usually active and by so doing you will over come the right audience challenge and increase your odds of success

Tying social activities to business outcome-social media marketing should not be a weekly goal always on the verge of being axed but needs to be intergrated into the business philosophy 

Measuring Return on Investment-its a challenges due to the costs involved such as labor,technology and training and therefore proves to be a challenge ,one need to define the goal of the marketing strategy intended so as to achieve results