What is the impact of social media on public relations?

Further than all marketing and attraction aspects, social media, bring a real view on the company, people will trust the company not because the company brings them new offers, gifts and lottery, but because companies publish and put out inside information like benefits and hiring process, so legal sides like government and tax department are more attentive and company more trustful on publishing numbers.

Social media are working to encourage customer focus and build a positive relationship through Twitter and Facebook. To learn about bad customer experiences about how companies can solve issues quickly to avoid a public relations crisis that, if it happens, is difficult to clean up and contain. Companies are therefore exploiting interactions on social media to improve their business .

There have been many conversations, articles and analyzes on the importance of social networking sites and the role it plays in changing the concepts and fluctuations and even revolutions, and here I will address one of the aspects of the effects caused by these means in the field of very important, the field of public relations.It has become dependent on two parties: in the past companies and institutions were planning to influence the recipient is often the client and the target audience and so far many companies continue on this platform is good but not as before because it has many defects.What changed social communication means is that it depends on the sender and recipient, not just the sender. Daily planning is necessary. The reaction is direct. It is necessary to monitor the situation and make appropriate adjustments to the success of the plan or public relations campaign to be launched or launched.2 - The world is open: The amount of information available on social networking sites has become very large so the public relations sector has benefited from this so that it became easier and more accurate knowledge of the status of a particular community, for example, a public relations official who wants to promote a commodity in China to study the interaction of the Chinese people On social networking sites and thus will learn about the market situation and the means of promotion that are appropriate.3. Interaction and communication became faster: in the past, communication between the customer or the public and the company via telephone, email or even direct contact, and the time taken to respond or communicate with the customer depends on, inter alia, the hours of work of the staff, the size and nature of the inquiry or complaint or Al Khobar, but with the advent of social media it became necessary to communicate faster between the client or the public and the company.If a company sells food products and one of the customers finds that one of the packagings has expired and is still sold, in the past the customer complained to the competent authorities or to the company. This may take days or even months to be decided, but with the means of social communication The customer can talk about it to the public and thus the reputation of the company will be damaged and the public relations department will have to respond and act faster to respond to such problems or inquiries.Note: In some companies, the customer affairs department is responsible for responding to customer inquiries and complaints. The above statement applies to this section as this article talks about communication.4. The evaluation has become more accurate: in the past, companies and institutions were launching their promotional campaigns everywhere, streets, magazines and newspapers, television, radio and even Internet sites. The means of measuring the success of this campaign is the reaction of people, or the demand for a particular product or reluctance, but in the present time will be able to public relations team and the marketing team to know the reaction of people directly through social media, and can measure the extent of the desire to visit The online product page and the number of commentators on it. The PR and marketing departments are therefore more focused on this aspect because it will help them modify their plan to ensure success.5 - News sources have changed: In the past everyone was dependent on news channels and news agencies to get the news, but after the emergence of social networking sites, especially Twitter has become many channels and news agencies publish their news on these sites, and the sites themselves become the fastest source to the side of the radio In publishing the news as soon as it occurs.As we see, the future of public relations and marketing is changing rapidly with the emergence of social networking sites, which has negative and positive aspects, but certainly added a new dimension to reach the target audience faster and more accurately.

Thanking you , just for participation I will attempt to answer as follows :-

Positive impact in term of facility being in the hand of the users of the various social media devices which to a greater extend makes public  relations and general relations at all stages of social relationship between people world wide more easy and attainable.

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