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Be honest. but dont blash your current organisation.
If you talk bad about your current organisation, you will come across like a negative person.
By "be honest" I mean, you will have your reasons to move on: "need to learning something new, seeking challenge, seeling experience in different industry, current organisation didnot meet your expectation, change in leadership" etc
The most common answer is 'better career prospects'. May be ok. But I think a job is also a business/professional relationship which you have with an organisation. I believe as an employee, you add significant value towards the organisation in terms of your delivery, skills, knowledge or even knowledge transfer etc. and the company in turn back to the employee.
When the mutual or even one way value addition relationship is not happening, then it would be ethical to leave the organisation.
Explain reality why u are going to leave..The real and suitable answer is for future career growth with good salary and other facilities.
I faced same question when I been interviewed with my current organization,
well, anwer was :
I’m working with this organization since last years and been faced my challenges, struggles, and learn many new things which was really very helpful to grow or develop my professional skills,
In a2nd way I can say my current organization teach me in various way, and we also gave many ideas to implement and it was appreciated,
now coming on point, we almost put my% in this organization and learnt numerous things, and the process / procedures are well setup, so now a days everything’s are in place to follow,
So now I want to move some other organization to learn other new things and give my experience, and of Couse it’s for my personal growth also.
Tell the truth.
Be positive and do not express any negative thoughts.
Some examples are ,
Looking for better prospects;
I would like to join in a firm where there is an opportunity for continuos development, where there is an equal opportunity; everyone is treated fairly.
A polite answer would be : I got and need a better offer , or i have to have my work close to my residence etc.