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You can only lose if you are giving limited options or no options to your customer except Yes or No.
My dear friend Amir,
For me doesn't exist a losing negotiation. Everything happens for a reason. Everything is a lesson. Maybe a little bit negative as a result but for a moment. If you or anybody else gives more energy to a negative result, then yes you are experiencing a losing negotiation but with yourself and not with the other side!
Kind regards.
Ioannis
