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What is the difference between a Marketing Manager and a Marketing Executive?

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Question ajoutée par Salam Assi , Customer Service Officer , Etihad Bank
Date de publication: 2018/03/21
tounci abdallah
par tounci abdallah , تسويق , famag

The marketing manager is the person responsible for the sales department of the company, and must be able to innovate, develop, and maintain his company's market position. Perhaps the most important feature of a successful marketing manager is his ability to cope with crises that may be experienced by the company; The market, it is worth mentioning that the marketing manager leads a successful marketing team, directing them towards the goals that enable him to sell as much goods as possible, or provide services to the public.The executive director is the supreme manager of the organization, company or organization. He carries out planning, organizing, coordinating and controlling all matters related to the internal management of the company. He manages and legislates everything related to the work, participates in determining the policy of the institution, reviews the reports received by the department, The problems that arise and the solutions to them, and also technically and administratively supervises the staff and raises their efficiency, and takes into account the implementation of occupational health and safety instructions, and is called the Executive Director.

Ali Zakir Jeddy
par Ali Zakir Jeddy , Business Development Executive , KRDS

A marketing executive, however, titled, is usually more focused on strategy and staffing/organization.

Job responsibilities of a Marketing Executive include:

  • Creating press releases
  • Making sales pitches to clients
  • Analyzing the sales and advertising market
  • Developing goals for sales and promotional effectiveness

A marketing manager is more concerned with execution and its continual optimization.

Job responsibilities of a Marketing Manager include:

  • Negotiating contracts
  • Finding new and improved promotional strategies
  • Developing promotional campaigns
  • Setting prices for products in a competitive marketplace

Srinivas Hanumantharayappa
par Srinivas Hanumantharayappa , Sales & Business Development Manager , JoinEight Infotech Pvt Ltd.

Marketing managers oversee other marketing executives, sales managers and analysts that assist in finding potential markets for an organization. whereas Marketing executives work with an organization to create promotional and advertising materials.

Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Marketing Manager is mainly concerned with monitoring, overseeing, supervision, organising, coordinating, planning and influencing activities and enforcing company policies and procedures in the marketing department WHILE a Marketing Executive is mainly charged with direct marketing and sales activities, promotional activities, implementing company policies and procedures, other field marketing activities like attending seminars, conferences and representing the company at various functions, marketing research, Corporate Social Responsibility activities etc. Thanx for the invitation

Duncan Robertson
par Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

These are job titles, so they don't mean anything.  Always remember that many job titles are deliberately designed to be misleading, for a number of good and not-so-good reasons.

However, insofar as they do mean anything. it is often the case that a marketing manager will lead a team of marketing executives.

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