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Customer Service is important for the branding of a company because it plays the role in reducing turnover. It also attracts new customers as well as build the brand awareness. Customer service also plays vital role in reducing problems which hellps to make company more reliable.
good customer service has always been a big role in all company, in that way you can easily add on sale to achieve your target. In terms of branding the company off course theres a lot of way doing customer service it depends on the standard which your brand is presenting.