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Listening and Understanding.
important for development
helps to achieving organisation goals
helps to perform easily planing,oragnizing,motivating and controlling.
Communication is a two way process where "the message" sent by the sender, should be interpreted in the same terms by the reciever. The communication should be free from barriers to be effective. So in simple words the message needs to be simple & understandable between the sender and the receiver.
The success of an organization depends on the transparency between the team members and clear understanding of ideas between them. How does anyone has clear understanding of ideas..
I believe content makes the communication effective
