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vertical growth is to control your suppliers and distributers, while horizontal growth is to control your competitors
Agreed with Khaled Abdelrehim (CMA) with the following answer:
vertical growth is to control your suppliers and distributers, while horizontal growth is to control your competitors
This really depends on the context you are discussing.
If you are discussing industries, then vertical growth is a growth within the same industry and horizontal growth is a growth into other indusries.
Promotion to the similar role in the different department is Horizontal career growth.
Step up to the next level promotion such as manager from an officer position is a vertical growth.
Horizontal growth is the expanding of a firm's activities into other geographic regions and/or by increasing the range of products and services offered to current markets. Vertical growth, in contrast, involves a firm's taking over a function previously performed by a supplier or a distributor. Concentric diversification, in contrast, is the addition of products or divisions, which are related to the corporation's main business, but are added because of the attractiveness of other industries rather than because they support the activities of the current product lines.
Horizontal Merger (Integration or growth) = When a company expands its business into different products that are similar to current lines.
E.G when Mittal Steel merge with Arcelor (another steel producer)
Vertical Merger (Integration or growth) = When a company expands its business into areas that are at different points of the same production path.
E.g merger occurred between Time Warner Incorporated, a major cable operation, and the Turner Corporation, which produces CNN, TBS, and other programming.
Difference = Horizontal is when they merge within their own market (i.e between competitor) while Vertical is when they merge with upstream or down stream into different market (i.e their supplier or completely different market)