What is the BATNA Strategy in negotiation? Are you familiar with it?

Please see my understanding of BATNA Negotiation. Please follow the following steps.

Generate a set of actions that you could take if no negotiation is reached.

• Imagine what would happen if the negotiation failed.
• Brainstorm courses of action you could take in these circumstances.
• What are your options if you can't come to an agreement?
• Generate a set of actions.

Develop the more promising actions into tangible plans.

• From all of the possible alternatives, select a few that seem most promising.
• Which options can you most realistically implement?
• What has the biggest upside?
• Develop the actions from the first step into concrete plans.

Evaluate the likely results of these plans.

• What is the likely result of each plan?
• What metrics can be used to measure success?
• How speculative are these estimates?
• Evaluate the results of each plan based on these questions, so that they can be compared to each other.

Select the plan with the best result.

• Compare the evaluations of the plans you have developed.
• Which one is best, based on various metrics?
• Select the one that has the best result overall.
• This is your Best Alternative to a Negotiated Agreement, your BATNA.

What this looks like in practice:

• With a spider map (like the one below) you can rapidly generate ideas and complete some light development as you brainstorm.
• Once you have your ideas recorded, let the spider map sit overnight and review the alternatives with fresh eyes the next day.
• Find a trusted advisor, mentor, or coworker, and look at the options you think are best.

In negotiation theory, the best alternative to a negotiated agreement or BATNA is the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached. ... BATNA is the key focus and the driving force behind a successful negotiator.

Best alternative to a negotiated agreement. Yes, I am familiar with the term, and approach business from a win-win perspective, especially in negotiated settings. 

Sorry i am not familiar with this strategy.