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Situation Questions
Problem Questions
Implication Questions
Need-Payoff Questions
Every sales will involve a part of this methodology. A succesful sales will have to go through each of the above steps of the SPIN methodology, which helps in a long term relationship with the customer and customer satisfaction which eventually will result in great sales.
Applying SPIN methodology might not work in every situation, but I try to apply this methodology which is my style of working in making a successful career.
SALES WILL HELP BY USING USP AND THAT LEDS TO CLOSE A CALL AND IT WILL GIVE SUCCESSFUL CLOSURE. SPIN METHODOLOGY WILL NOT WORK IN ALL SITUATION OF THE SELLING TO THE CLIENT
Spin Selling
SPIN stands for : Situation Problem Implication Need-payoff
Spin, in the context of public relations (PR), marketing and journalism, is the selective assembly of fact and the shaping of nuance to support a particular view of a story. Spin is considered one form of propaganda. To spin something is to communicate it in a way that changes the way people are likely to perceive it.
The term SPIN is a acronym of four different types of sales questions designed to bring a prospect into interest and through to a sale:
I dint used spin selling as iam working with job portal
Frankly, I can not explain this technique better than google. but you must understand that each product and each prospect has its sales technique.
what I can add here is that SPIN is better for B to B sales.
As a sales expert I experienced almost every situation.
SPIN SELLING IS A SCIENCE BEHIND CONSULTATIVE SELLING. I DENTIFYING THE PROBLEM OF THE CLIENT AND COVERING ALL FOUR AREAS OF SELLS TARGETTED, SO AS TO COME OUT WITH A QUALITATIVE RESULTS.
Thank you for your question.
I used the SPIN selling method in order to conduct an effective discovery call. It guides the sales conversation once a prospect is engaged.
You transition through four different types of questions: Situation, Problem, Implication, Need/Payoff.
Thanks and good luck!
Marwa.
SPIN is the acronym for Situation, Problem, Implication, and Need.
Works effectively for client bases where successful a sales manager builds up a working relationship with his clients.
The process is initiated by calling up clients, getting to his issues at workplace, showing your helping responses and finally devise a value proposition which he shall never afford to refuse. This hold very good for solution selling. This is really my forte.