How important is the Marketing Persona and what is the best way to define it?

marketing persona or buyer persona is your target buyer, the ideal customer you are going to attract to buy or use your product, from this fictionalized marketing persona, you can figure out the right marketing strategy that u need

Marketing or Personas in general help us all in many majors , in marketing, sales, product, and services .

It designate the ideal customer we are trying to attract, and relate to our customers as real humans.The best way to define is: persona is the aspect of someone's character that is presented to or perceived by others.

https://www.econsultancy.com/blog/69322-what-are-customer-personas-and-why-are-they-so-importanthttps://www.socialbakers.com/suite/audiences-and-personas