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1. The cost of the agency’s services would depend on factors like platforms used, target audience, duration of campaign, etc. Because agencies offer specialized and customized services, the cost may not be viable for small businesses or startups.
2. With so many influencer marketing agencies in the market, it can be difficult to figure out which ones that are reliable and trustworthy.
3. Influencer marketing agencies mainly work on social media platforms. But what if a brand also wants to reach their audiences via print or TV? Most agencies don’t implement campaigns other than on social media platforms.
4. Since influencer marketing platforms have access to various tools and incredible talent, it is easy for brands to scale up.
5. With tools for campaign management, it’s easy for brands to keep a close watch on the performance of their campaigns.
6. Influencer marketing platforms don’t charge influencers to join them. So they have a huge pool of talented macro and micro-influencers from almost every industry.
7. Influencer marketing platforms offer suggestions to build effective strategies to optimize the outcomes of your marketing campaigns.
8. Influencer marketing networks can give you access to an influencer’s audience data. On these networks, influencers sign up and authenticate their social accounts. And that’s how the network gets access to their audience demographic data. Obviously, such data can be extremely useful when you’re trying to identify relevant influencers for your brand.
9. These networks usually have a marketplace where brands can essentially post a Request For Proposal (RFP). Influencers then send in their proposals which makes it really easy for brands to collaborate.
10. Influencer networks typically have a quick and high reply rate. When you contact their influencers, chances are, you’ll get numerous responses quickly.
11. Many networks have standard rate cards for their influencer for specific content types. So you will be aware of how much it is going to cost you.
A single influencer marketing tool won’t be the perfect fit for every company. Companies need to weigh the pros and cons of each solution and ultimately decide how much ownership and control they want over their programs. They should also consider whether or not they have the resources required to make any chosen solution successful.
