I am making a Search Engine Optimization (SEO) plan. Have you ever done it before? if yes, what are the tools used?

Make a research to know what are the top used key words for your good or service

follow up your website metrics

Ahrefs is a very good tool

Google adwords

 

Keywords and Content - valuable, good and atrative content is very important  

Make sure you use lots of phrases that people are currently searching for in the content that you create. Let's say you are creating a page for a university, including words and phrases in your content such as "postgraduate qulifications", "undergraduate qualifications" "distance education" "distance learning" and "online learning" are all phrases that will regularly be searched for and will be effective in ensuring your website is notices. Also, focus on text rather than images, or when you use an image, caption it aprpriately. Meta tagging is also very effective when focusing on SEO.

 

SEM Rush,  Screeming frog SEO Spider and MOZ online tool.

no I did not

https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/what-are-the-best-seo-tools-in-2016/

Hello .. there are 6 main free SEO tools you can use : 1 / google trends 2 / BROWSEO 3 / Screaming frog 4 / GT Metrix 5 / rank checker 6 / responsive design test Good luck Cordially

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index.

1.    Research keywords. When designing a search engine friendly site, carry out the research for keywords. ...

2.    Place keywords strategically . ...

3.    Include Meta and title tags. ...

4.    Keep your content updated. ...

5.    Provide enough content. ...

6.    Use images sparingly. ...

7.    Avoid using frames if possible. ...

8.    Build incoming or back links.

9.    Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

10. Create meta tags. ...

11. Place strategic search phrases on pages. ...

12. Develop new sitemaps for Google, Yahoo, Webcrawler and Bing. ...

13. Submit website to directories (limited use).

You need to define a matrix comprising Geographhical Area & Category / Groups. Since Google is the predominant search engne globally, SEO is done for Google Platform. The basic rule is if the search result doesn't feature amongst the top 5, it is mostly irrelevant. So the objective is to finally reach amongst the top 3 Search results in your defined Search Matrix of Geographical Area & Category

Mostly we use google worksheets to put everything in writing. It is part of google drive and helps sharing it with the stakeholders. I wouldnt know any tools but you can search online for seo project management tools. It might get you somewhere. However, once the project is up and running, semrush, majestic, ahref are some tools worth mentioning. They give you helpful stats how the website is performing SEO wise. Hope my answer helps!