What are the types of marketing channels? and What are the functions of each of them?

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Posted by:
DR MD ANWAR HOSSAIN
26-October-2016

Multi channel Marketing Marketing Management Marketing Systems Marketing Channel Marketing

Question ajoutée par Tasneem Tahir
Date de publication: 2018/10/16

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Mohamed Fawzi Mohamed Abdelhadi

par Mohamed Fawzi Mohamed Abdelhadi , مسوق اليكتروني , Falconshost

There are four principals types for marketing channels as follows:

Reverse channels.
Direct selling.
Dual distribution.
Selling through intermediaries.

In Details marketing channels types maybe :

Email Marketing. ...
Pay-Per-Click Advertising (PPC) ...
Search Engine Optimization (SEO) ...
Display Advertising. ...
Social Media Marketing (SMM) ...
Content Marketing. ...
Affiliate Marketing. ...
Online Public Relations.

There are many functions for them like:

information gathering and distribution.
product promotion.
arranging contacts and matching products to meet buyers needs.
negotiation of prices and financing the costs of the activities in the channel.
physical distribution of products through the channel.

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