What are the most important tools for marketing a hotel?

Social Media: I believe the first point of advertisement in recent time is the social media. And it is also the most powerful channel of getting across to every individual out there. It has the power to influence the growth and decline of any organization.

Secondly, it is important to have a website that is detailed, attractive and easy to use for your potential customers to get the necessary information they need, in other to make their decision on whether to patronize you or not.

A survey can also help to get information and ideas on what potential customers want or don't want. It is a way of getting a quick feedback and can be used as a market research tool as said earlier.

There are several tools that you can utilize to market a hotel:

Social media: Use Instagram, YouTube, Facebook to market your hotel to external customers. If you don't have a design team in place, you can use online tools such as Canva and Adobe Spark to create content that generates interest on social media.

Hotel listing sites: Booking.com and Agoda are great examples of marketing to external customers

Reviews from previous customers should be used to convey the features and benefits of staying / visiting your hotel.