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My dear there are no best practices for B2B sales but one practice and i.e follow-up, regular follow-up & costant follow-up through all kind of available modes which consists of constant emails, regular tele-communications & personal visits to the business partner by developing the business relations into a business cum trust worthy organizational personal relationship.
Cold communication techniques for more cold contact success
1) Focus on the goal
2) Research your markets and prospects
3) Improve your chances of communication by making use of social media contacts
4) Prepare an opening statement for the call
5) What should be in the opening statement?
6) Set up a script for the rest of your call
7) A smooth way to meet you by sending small prospects
8)Be steady
"Eighty percent of new sales are made after the fifth connection, but the majority of sales people give up after the second call.