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Each way has different way to achieve
both inbound and traditional marketing have their own advantages, traditional marketing will always score in the long run.
inbound marketing will need a long drawn process laid out thru detailed online campaigns based on various attributes of your product/service, the same will have to be targeted to a extremely large audience with most of them not being part of your TG.
B2B marketing will always be based on a detailed analysis of your own product/service and matching the same with the TG. One successful closure will lead to building use-cases, references and highly positive word being spread out. The only hiccup will be, the traditional approach is a time consuming activity and one will have to walk one step at a time.
A successful traditional campaign can lead to a highly productive in-bound campaign.
