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What is the best way to market a product using advertising media channels?

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Question ajoutée par Tasneem Tahir
Date de publication: 2018/11/13
Sam Araji
par Sam Araji , Vice President , Charter Communications

It depends on the product and its stage in the lifecycle.

Mass media (TV, Print, Radio) are generally useful for building awareness but the cost per customer may be challenging to justify.

Leveraging cheaper techniques such as digital, e-mail or social can be better for providing specific promotions to targeted segments - especially if the customer set is familiar with your product.  These techniques are also easier to measure.

HANY TOWFIK
par HANY TOWFIK , مدير ادارة التسويق والمبيعات , شركة في مجال الصناعة/ ومجال الخدمات الفندقية والترفيهية

It is very important marketing the product through different advertising channels, but depends on the type of product is it consumable or service Orvhih whenever the product consumption or service reached the largest segment of customers whenever the announcement is easy and simple return on the product more than expected

 

 

Utilisateur supprimé
par Utilisateur supprimé

Few critical points are good to keep in mind:

* For a normal consumer advertising is an intrusion into their private entertainment / news time. So the message content needs to draw attention speaking the target consumer's priorities / language

* Engagement with Digital Media through smartphones is much more through the day  Globally than with Mass Media like Television / Radio. It is also easier to ascertain the effectiveness of advertising reach in Digital Media like payment basis 'cost per click' etc.

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