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because the country like Egypt the concept of advertising on social media not be use like TV, still in Egypt the advertising on TV is very important more than social media and some of products targeting some segmentations do not use the social media channels .
All companies advertise on television and social networking sites but there are some people who do not use websites and only watch television and that is why all categories of people must be reached
simply they feel it is much more formal and it reach to different segments of society. unlike, through social media
Only for Company Marketing And Advertisment
Big companies continue to advertise on TV in order to use the strong visual platform offered by TV viewing to reach their target audience. There are more Of the TV viewers than those who use social media platforms. Therefore, greater client base is covered by companies using TV advertisement than the use of social media networks.
Actually, it is very simple. Depending on who your target audiences are, market segmentation by demographics. People between the age of 35-50 still watch TV, Arab families across the United Arab Emirates, still Watch TV, it has become a part of their norm, Believe it or not, some people don't have Social media accounts, but certain companies want to target these specific people.
Advertising on TV is still dominant in the media industry, as the companies hire agencies and they work on the rating of the channels and place advertisements, the good viewership programme will drive more views and it is the best combination for them more eyeballs more reminder of the product
Access to the largest segment of society
Marketing and research are two utmost fundamental parts sought in decision making when it comes to advertising, mareketers constsant rely on research items even on viewership and buyer behaviour, buyer psychology (perceived expectations) etc.. For big companies every decision in execution must be justified with facts and figures, comparisons, analysis etc. I would say the research findings may still be in favour of TV as opposed to Social Media. TV still may be most the viewed and most effective media in many parts of the world. Apart from viewership an Ad appear in a TV can be recalled faster than ones that appears online, TV's usually are big that creates vivid high quality images in your mind, usually is complimented also with a voice or sound, it is also free from clutter, however I have no doubt that Social Media would take over viewership from TV yet, those watch a TV ad 100 times may recall 80 times, social media may still not help to recall even 20 times out of 100... decision is yours...
Reach is much better than Social media with minimal cost Vs nimber of audience
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