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The core idea of lean manufacturing is actually quite simple…relentlessly work on eliminating waste from the manufacturing process.
EmadAbu-Zaid, the best way to do this is to collect data about projected savings on money, time, equipment and infrastructure depreciation, including staff training; calculate the cost in money for a given term and present the statistics. You yourself would be surprised of the immense savings you can come up to.
I ought to warn you, though, that if you are not deeply persuaded yourself of this facts you will never persuade anyone. I may be able to do it in less than 60 days, depending on the kind of business and the tightness of the team of associates and leaders. Although this is is an issue that can be used to rivet them tighter, mind you. If interested, I may elaborate further.
