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I believe the question isn't right. The mere fact that he/she is a customer would be the main reason for them to be valued. Existing and potential customers both should be given high priority in customer service.
The customer value can't be quantitative but as a service person for ERP Functional support, what I have learnt is that, Customer is valuable always. Whenever customer reports any issue, always make him/her feel important by promptly acknowledging and assuring him/her about addressing their issue at the earliest.
Derivation of the Customer value in a service is extremely important. This is necessary as it defines the culture of the business in handling the customers and in return gain more loyalty / repeat business from them.Few ways on how Value of Customer is measured with :
1) Net Promoter Score
2) Customer Lifetime Value
3) Customer Satisfaction Index
4) Customer Effort Score
5) First Contact Resolution
6) Average Ticket Time
There are just a few areas of focus which provides important insights and opportunity to serve customers better
To maintain good human relations in a very professional manner with tact and discretion in a way that customer or clients requirements are meet respectably.
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