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Marketing is making decisions on:
- what products and services to create and offer
- what channels you should use to market and sell your stuff
- how to price the product or service
- how to promote and communicate about your product (advertising, digital marketing, social media, etc.)
Think of creating the following deliverables:
Brand Position Statement -- how do you want to be perceived, how do you want people to feel and think about you
Define Brand Attributes -- attributes taht reflect your belief systema nd brand personality. This is important as it informs the impression you want to cultivate
Define/Create your unique value proposition. Ths should be differentiated from all substitutes if possible
Develop proof points that make your value proposition and brand attributes believeable
Create crisp, easy to recall messages that can be communicated in mustiple media. These should consistently re-enforce your brand
