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Why is it advisable to start with small niche markets as a proven sales strategy?

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Question ajoutée par Tuleen Emad , Sales Manager , Al Manara for Consulting
Date de publication: 2018/12/04
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par Utilisateur supprimé

It's related to the "Blue Ocean Strategy" effect. Nieche markets tend to have much less competition, which means it's relatively easier to distinguish your product from competing products.

From there, and after establishing your brand, you'll be in a better position to compete in larger markets with more players.

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