How can digital marketing play a role in developing your business?

depending on business category & needs, as sometimes business requests different marketing approaches than digital marketing ( example oil companies & social responsbility campaings) yet it can be a significant player in the following areas regardless of business category:

- brand awareness increase

- ease of use to reach individuals

- repleinshing company's image

- delivering emotional messages faster than offline campaigns 

frist and far most as compared to conventional - ROI and complete tracking - 2 - global outreach. 3 - Less cost per lead, 4 - realtime engagement. Who would have thought that this could be achieved through conventional marketing.