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How can we edit our logo?

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Question added by Alyana Sy
Date Posted: 2019/01/08
Antonio Sabella
by Antonio Sabella , Marketing Strategist , Bath Fitter

If the company brand is well established, then think twice before touching the logo. 

Any changes to brand/image and logo (a small part of your overall brand) should go through a whole process involving most stakeholders. 

You need to think strategically and ask yourself questions like

  • Why do I need to edit the logo?
  • Does the logo work well for our target audience?
  • Does the logo reflect well our Values, mission and vision?
  • Does it reflect clearly who we are and what we do?
  • Will this logo still work well for us in many years to come?

I would say do not touch anything in the logo before going through a whole analysis and study.

If you are asking yourself that question anyway, the best thing is to invest some money in hiring a good branding agency, they will walk side by side with you in understanding your needs and tell you whether you need to change or simply edit your whole brand image (including the logo).

Nicole Debbas
by Nicole Debbas , Store Manager , Over The Counter

It all starts with the Vi you want to communicate; your values 

A logo is easy to edit but we have to think strategically and then implment by using specific Adobe programs 

 

Muhammad  Adil
by Muhammad Adil , Digital Marketing Specialist , Adii Digital

"It all begins with the message you want to convey - your values. A logo may be simple to alter, but it requires a well-thought-out strategy and execution using specific Adobe software programs."

Muhammad  imran
by Muhammad imran , Operation Coordinator and Administrator , HSK Travel and Tourism

Editing a logo typically involves making changes to its design or appearance. The exact process of editing a logo can vary depending on the file format and software used to create the logo. Here are some general steps you can follow to edit a logo:

  1. Access the Original Logo File: Locate the original file of your logo. This file should ideally be in a vector format such as .ai (Adobe Illustrator) or .eps, as these formats allow for easy editing without loss of quality. If you don't have the original vector file, you can try to find a high-resolution image file (e.g., .png or .jpg) for basic edits.

  2. Use Vector Editing Software: If you have a vector file, open it using vector editing software like Adobe Illustrator, CorelDRAW, or Inkscape (free open-source software). Vector software allows you to manipulate individual elements of the logo without losing quality.

  3. Edit Text: If your logo contains text, you can change the font, size, color, or wording. Select the text element using the software's selection tool and make the desired changes from the text options.

  4. Modify Shapes and Colors: You can modify shapes, lines, and colors in the logo. Use the software's drawing and color tools to adjust the elements as needed.

  5. Add or Remove Elements: Depending on your requirements, you can add new elements to the logo or remove existing ones. Be mindful of maintaining the overall balance and aesthetics of the logo.

  6. Save Incremental Versions: As you edit the logo, save incremental versions to avoid losing progress or making irreversible changes. You can save copies with different filenames or use the "Save As" feature.

  7. Raster Image Editing (if necessary): If you only have a raster image (e.g., .png or .jpg), you can use software like Adobe Photoshop or GIMP to make basic changes. However, raster images may lose quality when resized or manipulated, so try to work with the highest resolution version available.

  8. Seek Professional Help: If you are not comfortable with graphic design software or need complex changes, consider seeking assistance from a professional graphic designer or design agency.

  9. Review and Feedback: After editing the logo, gather feedback from relevant stakeholders to ensure the changes align with your brand identity and message.

Remember to save a backup of your original logo file before making any edits to preserve the original design in case you need to revert to it.

Imdad Ali Batti
by Imdad Ali Batti , International Business Development Manager , Nutrizo Advancis Healtchcare Pvt. Ltd

Consider your actions carefully before modifying the logo if the brand of the organisation is well-known.

Any modifications to your logo (a minor component of your overall brand) should go through a thorough procedure including the majority of stakeholders.

You must exercise strategic thinking and consider issues like

Why must I change the logo?Does the logo appeal to our intended market?Does the logo accurately represent our values, goals, and mission?Is it a clear reflection of who we are and what we do?Will this logo continue to serve us well in the years to come?Before conducting a thorough investigation and study, I would advise against touching anything in the logo.

Nouman Ul Hassan
by Nouman Ul Hassan , Digital Marketing Manager , Zarea.pk

Here are some steps to edit your logo:

  1. Choose a design software: There are several graphic design software options available, such as Adobe Illustrator, Canva, or Inkscape. Choose a software that you are comfortable using and that meets your design needs.

  2. Open your logo file: Open your existing logo file in the design software you have chosen.

  3. Make changes: Once you have your logo open, you can make changes such as adjusting the color, font, shape, or size. You can also add or remove elements, or completely redesign the logo.

  4. Save your changes: Once you are satisfied with your changes, save the updated logo file in a format that is compatible with the software you used. Common file formats include .AI, .EPS, .PNG, and .JPG.

Faryal Chandio
by Faryal Chandio , Social Media Specialist , iMotive Media

Yes you can edit in needed one adobe design tool.

You need to learn some tools working and then you can edit by yourself.

simply go for the logo editor and make the necessary changes in your logo 

Dania El-Kadi
by Dania El-Kadi , Head of Marketing , Sonovate

The general direction is never to edit a logo and make sure that you're applying all branding guidelines when using it. This would normally include a requirement for clear space around the logo and background colours you can use. Your brand guidelines should also come with a few options for a horizontal and vertical version of the logo, as well as a favicon or smaller symbol to use in social media and other platforms where space is restricted. 

The only time to edit a logo would be if you're going through a brand refresh or a rebranding exercise. Senior creatives and branding agencies would normally take part in such an activity and the outcome would be used for several years. Brand refreshes usually builds on existing attributes and bring the look and feel of your logo a bit more up to date or make slight changes to the design. 

محمد العباد
by محمد العباد , Markteting Specilist , Al-Khodari Industrial Trading & Services (KITS)

 

  • Use a Professional Design Tool: If you have access to design software like Adobe Illustrator, Photoshop, or free alternatives like GIMP, you can directly modify the logo files (preferably vector formats such as .AI or .SVG).

  • Simplify for Versatility: If the logo needs to be adapted for different media, make sure to create variations (horizontal, vertical, or icon-based formats) to ensure versatility in usage.

  • Maintain Brand Identity: When editing a logo, ensure that the core elements (color, typography, symbol) stay aligned with your brand's identity. Any changes should enhance, not detract from, your brand’s recognition.

  • Consult with Professionals: If you're unsure, working with a graphic designer can ensure the logo still reflects your brand's values while meeting modern design standards.

 

Mirza Zaheer Baig
by Mirza Zaheer Baig , Marketing Specialist & Document Controller , Bahra Advanced Cable Manufacturing Co. Ltd

To edit your logo, use tools like Canva, Adobe Illustrator, or free apps like GIMP. Start by opening the original file (like .AI, .PSD, or .PNG) for better quality. You can change text, colors, shapes, or the background and resize it to fit your needs. Make sure you keep the proportions right and save the updated logo in different formats like PNG for transparency or JPEG for online use. Always save a copy of the original logo before making changes.

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