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think around the market firest
I disagree with anyone who say Tv is the best way. who even watch tv these days come on
Best way for Ads now is the platforms, internet social community, mobile apps. you need to build your brand through everyway possible it's not anymore about ads it's about to build a brand, care for those customers because they are the best way for you to grow
Do market research regarding your product or service and ask your segmentation what's the best meathod to reach and interact with them.
In the end think how do you see ads that take your attention ? mostly nowadays online.
media
tv ads comes first and you have panel ads on street and online ads
Still mass media especially TV ads.
All medium of advertising has its own benifits, so its tough to pin point one mode of advertising to be best or bad. Selection of medium & its effectiveness depends on the product or services you want to promoye. for example for FMCG, TV is the best medium where as for software product & high value IT product digital can be consider as good medium