Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What do you think about Uber buying Careem?

user-image
Question ajoutée par Tasneem Tahir
Date de publication: 2019/03/25
Faris Abu Hannood
par Faris Abu Hannood , Marketing Consultant , Twist Marketing Agency

I would agree with Mr. Yahya regarding his points and add further that Uber knows how to manage its firm very well worldwide from the perspective of brand showcasing, employment opportunities, and delivering value. Regarding Ubers purchase of Careem, Uber has definitely accomplished a more solid reach to the Arab audience which enhances the brands power further and has monopolized the market through buying its biggest competitor concerning the Arab countries. Let us be frank and clear here.. If Uber will manage Careem in a successful manner that will retain and boost the brand then it's a win. On the other hand, if Uber is unable to do that then it's3 billion dollars of purchase will require further fiscal investment to re-arrange Careem from zero. Hence, a disastrous decision made.

Yahya Bah
par Yahya Bah , Principal & Marketing Consultant , International Community

The deal is good for Uber as it seeks to expand its global presence to strengthen its brand awareness and association hence its image.

It is also important because success in modern business depends entirely in acquisition of competitive advantage. This implies that Uber's acquisition of Careem will enhance its competitive position in the market to drive sustainable competitive advantage

It is further a growth strategy. However, this is high risk involved with this growth strategy as a wholly owned subsidiary. I hope prevail circumstances have been thoroughly evaluated to identify and mitigate risk involved as all businesses should take risk but should be a tangibly calculated one.

 

Thank you for the invitation!

Ahmed Abdurrazzaq
par Ahmed Abdurrazzaq , General Manager , VTEL

Thanks for the invitation It's a super deal for Uber with no doubt, I think that Careem Company took the wrong decision because this business is expanding and it will worth much much more in the near future. The impact of this deal on customers will be negative because competition is always better than Monopoly.

Mahmoud Daba
par Mahmoud Daba , general accountant REMOTE , EhjzLee - إحجزلي

In March 2019, Uber announced that it had acquired Careem, a ride-hailing company based in the Middle East, for $3.1 billion. This acquisition was seen as a strategic move by Uber to expand its presence in the Middle East and North Africa (MENA) region, where Careem was a dominant player in the ride-hailing market.

The acquisition of Careem allowed Uber to gain access to a large customer base in the MENA region and expand its services beyond its traditional markets. Additionally, the acquisition provided Uber with access to local expertise and talent, which could help it navigate the complexities of operating in a new market.

However, some industry analysts have expressed concerns about the potential challenges that could arise from integrating two large companies with different cultures and operating models. Additionally, there may be regulatory hurdles and competition from other local ride-hailing companies that could affect Uber's success in the MENA region.

Overall, the acquisition of Careem by Uber was a significant event in the ride-hailing industry, and its impact will depend on how well the two companies can integrate and navigate the challenges of operating in a new market.

SANJEEDBIN SIIDDIQUE
par SANJEEDBIN SIIDDIQUE , sales representative , Mohammed Ibrahim Al Shamasy Trading EST.

Limitations of careem will be waved of, more services can be provided for customers ,less business competation for uber

Abdulrahman kanfash
par Abdulrahman kanfash , مدير اداري , KANFASH LEATHER

بنظري الشخصي اوبر قامت بعمليه الاستحواذ على كريم لجذب كمية اكبر من اموال المستثمرين و زيادة الدخل السلبي للشركة 

خطوة رائعة ولكن تمتلك عواقب وخيمة في المستقبل خصوصا ان عوائد اوبر الى الان ليست مستقرة و تعاني من مشكلة لوجستيه و مشاكل تقنية ,

اعتقد ان اوبر تحتاج الى ادارة جديدة ( ادارة تطوير منتجات ) لجذب العملاء بشكل يتماشى مع متطلباتهم 

واحد من الحلول ( تأجير سيارات تشغيلية ) إيجار شهري يشمل الصيانات و الحوادث و لا يوجد فرصة لإمتلاك السيارة لأي طرف اخر 

حتى كريم من الممكن اضافة خدمه للعملاء انه يمكن العملاء من ايجار سيارة بشكل شهري دون الحاجة لشراء سيارة و بنفس اسعاد الاجار المنتهي بالتمليك ويشمل الصيانات و الاطارات و سيارة بديلة في حال التعطل و الحوادث و وعد بسيارة جديدة كل عام من اي موديل يختاره العميل بشرط فرق في سعر التأجير 

و بيع السيارات المستهلكة كل ثلاث سنوات للدول المجاورة او بيعها للسوق المحلي 

أسطول نظيف عقود طويلة الاجل مع الشركات 

عقود صيانات 

عقود مع شركات الاطارات 

ايرادات من البيع النقدي بعد سنة الى ثلاث سنوات 

سمعة قوية فالسوق 

العميل الذي لا يستطيع شراء سيارة يستطيع الاستإجار بشكل شهري 

استثمارات جديدة تدخل للشركة 

بناء فنادق في المملكة او استإجار مباني كاملة و فرشها بنظام الفندقة مع خدمة 3 نجوم في الاماكن السياحية و عرض الفنادق على مستأجرين السيارات اولا و الافضليه لهم مثلا الطائف او المدينة المنورة او مكة او ابها و عسير و مدن اخرى 

تشجيع السياح على القدوم الى المملكة او اي دولة اخرى 

التنقلات مضمونة و الشقق الفندقية مضمونة ؟ ماذا بعد ؟

 

Utilisateur supprimé
par Utilisateur supprimé

Careem offers better options when compared to Uber. For example, in Careem we can pay more and the balance ends up in our wallet but Uber payments have to be exact change or we end up paying more.

Secondly, Careem waits for passengers to arrive whereas Uber just takes off hurriedly.

It would be a sad thing if Uber takes over Careem however vice versa would be a better option for users.

IRFAN SHAHZAD
par IRFAN SHAHZAD , Asst Safety Manager , Nesma Holding

As per now my experience to deal with uber and cream, uber are professional then cream 

Walid Sobhy
par Walid Sobhy , Supply Chain Consultant , Trade Solutions Co.

The appropriate answer to the question requires more information to study companies. But my personal opinion is that Uber is more widespread and a larger entity and needs to expand.

Chinese-English Dictionary     Enable Select Search My Words

Lawi Mamai
par Lawi Mamai , Senior Accountant , Finance and Economic Planning Department

I look at this instance as that where a business buys off its competition, therefore shifting the market structure from a duopoly to a perfect monopoly.

Also, Uber gets to benefit directly by absorbing Careem's clients therefore avoiding the uncertainities and inconvences that would have otherwise come with fighting for space through advertising.

Additionally, Uber acquires total control over the cab business which gives it immense power in terms of what price to charge, among others.

The customers will get to enjoy a more convenient and fast app from Uber since they have a more reach worldwide and are a more trusted and efficient brand.

On the contrary, Uber being a monopoly, will make it difficult for other firms to enter into the market. Lack of competition may cause laxity and compromise qulaity of services offered to subscribers of the service, who now lack options.

 

This acquisition allowed Uber to strengthen its position in the ride-hailing market and to benefit from Careem's established operations and local knowledge.

More Questions Like This