What is an Application Programming Interface (API)? And why should marketers know this?

API (Application Programming Interface) is communication protocols, subroutines or methods that use for offering services and features. Marketers should have a solid understanding of the API concept for extending the business functionality and service across multiple platforms.

API is the powerful way programmers and certain applications communicate. APIs consist of protocols, routines multiple assets to assist in building software applications.

One of the most important technologies marketers will come to depend on in the next 5 years is the Application Programming Interface (API).  If you’re a marketer, you don’t necessarily need to become a full stack developer.