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What is Niche Market development?

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Question ajoutée par Mohibur Sarker , area sales manager , Samsung Mobile
Date de publication: 2019/07/22
Ahmed Olayan
par Ahmed Olayan , مدير التسويق , مشروع ابن بدن

Is a strategy that seeks to expand the consumer base of a particular product or service by expanding target sectors of the public, by promoting or developing the product itself, or by finding new uses for the same product. This process targets potential customers in the targeted sectors and targets potential customers in new sectors. Potential customers can be selected based on new geographical sectors or new psychological sectors, etc.

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