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A limitation of time and resource exists and you need to make a decision of either giving priority to a new customer or an existing one ? who would get more priority and why ?
i would believe that we need all three, so we treat all the same.
once we start treating each customer type differently we will loose focus and track of things.
uniformity is key.
I perfer to give the priority to Existing Customer so that we obtian a new customers from them .
I also believe that each and every client is important for the progress of any organisation,
short and simple
every customer is important. its never like a new or existing customer. again its depends even on situation & customer, who bring you a good business.
I would suggest number1, however I would also suggest if this happens regularly something should be done regarding the time limitation and recourse issue. Gather some data showing how often this happens and share in the daily / weekly meetings, even better if your company holds a Town Hall meeting quarterly and let everyone see what is happening. Potentially you could be gaining business addressing this accordingly.
All of the mentioned customers should be given priorities. However, the area that is more important to be studied upon is the structure and the right level of approach for every customers. Each has its own perspective economic needs, business demands, and efficiency requirements which a company should manage accordingly. Thus, each customers has its own level of importance.
By default I would say existing customer, because they are the most likely to spread word of mouth about his/her relationship. Businesses hope that it will be good word of mouth.
For new customers, it depends on their interests, needs, and helping them overcome the initial mistrust of the introduction stage to the organization and its services.
