We can say that "CCDVTP" is a new Marketing Theory ( Philip Kotler)?

Philip Kotler is a well known marketer and professor at Northwestern University in Chicago. He has written and co-written multiple books and textbooks for thousands of students. I personally have two and let’s just say, he is credible. The Strategic Marketing mantra that Kotler talks about is "CCDVTP": C: CREATE. C: COMMUNICATE AND D: DELIVER. V: THE VALUE. T: TO THE TARGET MARKET. P: AT A PROFIT. Three basic activities required for a SUCCESSFUL FIRM. CREATING VALUE = PRODUCT MANAGEMENT. COMMUNICATE VALUE = BRAND MANAGEMENT. DELIVER VALUE = CUSTOMER MANAGEMENT. Product Management: It’s is an OPEN technology, outsource the best technology from outside open technology or open technology. Brand Management: Brand management is Packaging. It’s a PROMISE. It's all about MIND share, HEART share and now it's SPIRIT share. Customer Management: Have a database of Customers. It's just dealing with the date base, a database management. But according to the GURU, you have to meet with the Customers and share his thoughts and CO-CREATE new value to your product. There is a radical change in the thought process of marketing; a new evolution of thought process has come along this new Marketing Mantra. So you, what do you think and say?