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The impact is such that it has changed the module of how people use to shop considering the fact of the change in internet industry the retail brands are evolving too, most big retail chains and even medium-level retailers have established an online presence. More and more companies are collaborating with many independent discount sites.
The fact that online stores are openX7 is a big advantage. Plus customers are better informed today. They like to compare prices and go by product reviews before they spend.
