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If we gave you a $1 million marketing budget, where would you spend it and how would you measure ROI?

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Question added by Asha Kanta Sharma , Team Leader Finance , Opendoors Fintech Private Limited
Date Posted: 2020/05/06
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Asha Kanta Sharma
by Asha Kanta Sharma , Team Leader Finance , Opendoors Fintech Private Limited

I will increase the marketing budget and spend it wisely for gain market share from competitors in the long run. I will take into account long term cash flows to measure the ROI for the business enterprise.

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