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Pinterest is an amazing platform to work with, considering it has minimal written content and provides visual space unlike most other social networks. When you talk about your service, a small fashion store, you would wish to sell garments or fabrics made by a designer.
There are2 selling points from the customers' perspective:
1. Visual - The customer has to see something he/she likes. This could be a design or a print that appeals, or simply a colour that he/she wishes to add to the wardrobe.
2. Physical touch - This is secondary and almost always comes into play after you have appealed to the visual sense.
Knowing these2 key points, you can use Pinterest to upload new designs of the season, or display your products aptly. You can also see what larger fashion houses are doing and stay updated with industry trends. Pinterest can also help you reach out to customers and engage in conversations, where you could be sharing designs that a specific customer might want.
All in all, Pinterest can give your small fashion store the look and feel of a large store online, while helping you connect with the audience and display your product line better.
