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Let us be clear first that Facebook and Instagram are 2 very different apps in terms of its application, user type, and user base. Facebook is a social network platform while Instagram is a media sharing platform. So we cannot weigh both the apps on the same scale.
Most of the steps for the development of Facebook and Instagram might be similar except for the features and technology required to fulfill that feature.
8 Step Guide to Develop a Social Media App like Instagram or Facebook
1. Define Goal
2. Deciding Features
3. Select Platform
4. Native or Hybrid
5. Design
6. Develop Backend & Frontend
7. Develop Metrics Dashboard
8. Test & Launch