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Sales numbers is not something to be monitored yearly, quarterly, monthly or weekly. Its a every day activity and one must do it.
We do sales analysis every month,doing cumulative comparison against target and against last year sales.Analysing your sales performance on monthly basis and YTD Basis gives you an understanding as to where you stand.Make sure you have a genuine target to follow and know what have been your last year sales and are you growing considering the CAGR Growth of that sector,Meaning the product you are promoting is showing growth from the competitors point of view and compare it with your saes and see what are the statistics and what needs to be done.
There are hundreds of finance and accounting programs and soft wares that will red flag early enough when sales are dropping and most of them are anchored on previously recorded data. Although this is
is helpful, its down side is that it is a post-event approach.
Personally, I feel that one of the real time indicators can be detected by the use of keen senses. Below are some indicators to watch out for on a daily basis;
1. When the telephone rings less
2. When you hear less names of new customers
3. When you here less complain from you big ticket customers
4. When your courier costs (sending outbound quotations, sales kits, invoices) do a10% drop.
5. When the sales & marketing team start talking about trivial things .
