1. The principle of clarity in ideas 2. The principle of appropriate language 3. The principle of attention 4. Language 5. Consistency 6. Convenience 7. Good time 8. Informality 9. Feedback 10. Integration 11. Consultation 12. Flexibility 13. The economy 14. The appropriate mediator 15. Understanding 16. Brevity 17. Timing 18. Convenience 19. Constructive and strategic use of informal groups 20. The purpose of the communication 21. Physical and human situation 22. The content of the message 23. The follow-up procedure and a few other things.