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In my opinion, It's essential for bloggers to be good writers. The famous saying "Content is king" means that with good content traffic will follow, Nowadays with too much content on the web bloggers need to market their content extensively to reach the right audience and to enlarge their readers base,.To sum it up, to succeed; a blogger must have a combination of both, unless they outsource the marketing to someone professional.
You must when you write avoid language mistakes and talk disconnection
and understand what you writting.
Good writer + rich articls = reading engagement