In an era where Online sales are becoming significant, how does a traditional retailer continue to stay relevant?

Online sales of course have many advantages, especially at this time. But this does not compare with traditional shopping in a store, where you can see the product, do not wait for delivery for several days, and in which case it is easy to return the product.

Traditional retailer? Do you mean a human being? A physical person who will welcome «you» (the customer) in his shop and pay attention to your problems and needs… (P.Kotler). A machine may be efficient to buy toilet paper, but it cannot listen and make you feel considered. How can you trust a machine?